BeSound
Earlier Detection, Better Outcomes — Breast Imaging for Every Woman
Story
Breast Imaging Shortcomings
Mammography has been the standard tool for breast cancer screening for over a century but has a well-known limitation — it misses a significant number of cancers in women with dense breast tissue. Approximately 50% of women over 40 have dense breasts, and for those women, mammograms miss up to 40% of cancers that are present. This is not a rare edge case — it is a majority of the population being underserved by the primary breast screening tool. Yet breast cancer is one of the most survivable cancers when caught early with a 99% survival rate at the earliest stage. The divide between what today's screening can detect and what it misses represents an unaddressed public health problem.
Earlier Detection, Better Outcomes
BeSound offers advanced ultrasound-based breast imaging as a supplement to mammography, specifically designed for women with dense breasts. The scans are radiation-free, painless, take under 30 minutes, and deliver results within 24 to 48 hours — a dramatically better experience and turnaround than traditional imaging. The technology is clinically proven to detect over 35% more breast cancers than mammograms alone. BeSound pairs this imaging with AI-powered detection, upfront and transparent pricing, and a personalized risk assessment. They currently operate a clinic in Los Angeles with a mobile unit and additional locations coming soon.
Why We Invested
We invested in BeSound because they are addressing a clear gap in women's health with a clinically validated solution that is meaningfully better than current imaging. Founder Bailey Renger brings a background in NASA research and a special mission-driven approach to a problem that affects millions of women. The market is large and awareness around screening dense breast tissue is growing — the FDA recently updated its guidelines requiring that women be notified if they have dense breasts. BeSound is on the way to becoming a trusted brand in breast health as they expand to new cities and build their network of clinic and mobile locations.
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