Aryeo

Aryeo and the Content Layer of Real Estate

Every home sale begins with media including photos, floor plans, video, and virtual tours that shape how buyers experience a listing before they ever see the property in person. Yet the photographers and media companies producing this content historically ran their businesses on a patchwork of spreadsheets, email threads, and disconnected scheduling, invoicing, and delivery tools. In other words, the groups generating the most valuable data in real estate had no software built for them.

Aryeo founders Branick Weix, Matthew Michalski, and Brendan Quinlan—who were former real estate photographers themselves—set out to build the operating system for real estate media after seeing these challenges first hand. They developed an end-to-end platform for real estate content: scheduling, order management, payments, content delivery, property websites, and marketing tools. By owning the workflow at the first point of content creation, Aryeo sat upstream of the entire real estate data stack—every listing photo, floor plan, and tour flowed through its system. The platform grew to power thousands of photography and media businesses nationwide, bringing hundreds of thousands of listings to life each year.

Exit Journey

Aryeo's position at the source of listing media made it strategically essential. In August 2023, Zillow Group acquired Aryeo to augment ShowingTime+, Zillow's real estate software suite, powering interactive floor plans and immersive listing experiences. Aryeo affirms the Hyperplane playbook: founder-market fit plus workflow ownership at the data source.

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